What we did
- Technology and design leadership across multiple initiatives to help establish best DesignOps and DevOps best practices
- Due diligence reviews for potential acquisitions
- Product strategy and roadmap development
- Comprehensive usability testing and research
- Service design and process improvement
- Design system development and implementation
- Created and launched a successful "5-minute website builder" for restaurant owners
- Built innovative handheld ordering solution
- Implemented multi-channel digital ordering platform
- Created a unified brand management system
faster time-to-market
reduced design time and costs
reduced development time & design defects
Notable Achievements
- Created and launched a successful "5-minute website builder" for
- Developed a comprehensive design system
- Built innovative handheld ordering solution
- Implemented multi-channel digital ordering platform
- Created a unified brand management system
- Established development best practices
- Delivered continuous platform improvements
Client Overview
HungerRush is a leading restaurant technology company based in Houston, providing innovative solutions that empower restaurant owners to streamline operations and enhance customer experiences.
The Challenge
HungerRush needed a user-friendly platform that would allow restaurant owners to easily build their own websites in "5 minutes or less." They also required a full suite of digital solutions, including mobile apps, POS systems, and marketplace integration, while supporting the scalability of their technology for future growth.
Our Approach
- Strategic Partnership Since 2019
Over a partnership of more than three years, we provided a dedicated team of 28 professionals, including product strategists, UX designers, and front and back-end developers. - Comprehensive Product Strategy and Immersion to Design Sprints
We began with workshops, research, and design sprints to develop an in-depth understanding of the challenges restaurant managers faced. This led to a product vision for HungerRush 2.0 and rapid prototyping that transformed concepts into solutions. - Digital Ordering 2.0 Vision
We worked on building the next generation of the Digital Ordering platform for HungerRush, focusing on scalability, improved customer experiences, and ease of use. This included designing a unified "hub and spoke" architecture, creating a modern mobile-first ordering system, a kiosk interface, and extending ordering to additional channels such as social media integrations. - Handheld Order & Pay Application
We designed and developed a handheld application for seamless in-restaurant order and payment capabilities. This solution was aimed at improving customer service efficiency while integrating with HungerRush's existing POS systems. - Due Diligence and Technology Evaluations
We provided strategic reviews on potential acquisitions, covering both technology integration and design alignment to ensure a consistent experience across all HungerRush products. - DesignOps and DevOps
We implemented a single-source design system using Figma, Zeroheight, and Storybook to streamline development, increase collaboration, and provide a consistent UI across all customer channels.
The Result
Our collaboration with HungerRush resulted in:
- Launch of a Digital Ordering 2.0 Platform
Unified multi-channel ordering, including online, mobile, kiosk, and social media. The platform improved discoverability, simplified ordering, and integrated cloud-native technology to enhance scalability and resilience. - Development of Handheld Solutions
A handheld order and payment system to facilitate better in-restaurant customer service and efficiency. - HungerRush Designer
A custom website-building tool for restaurant owners that integrates with their digital ordering system, reducing support needs and improving the rate of adoption. - Enhanced Customer Experience
Through continuous UX improvements and testing, we helped HungerRush meet and exceed modern e-commerce standards for food ordering, which led to increased customer satisfaction and greater revenue opportunities. - Key Metrics
By optimizing processes through UX research, design system implementation, and component-driven development, we achieved faster time-to-market, a reduction in design defects, and a 300% return on UX investment.
Technology & Tools
- Modern cloud architecture
- React for front-end development
- Component libraries
- Storybook for component management
- DevOps automation
- Mobile development frameworks
- Design system implementation
- API documentation and management
Key Achievements
- Streamlined Ordering System
Implemented a cohesive, flexible digital ordering platform that supports online, mobile, and kiosk ordering channels. - Enhanced POS Integration
Delivered updates and optimizations for HungerRush's POS systems to improve scalability and customer interaction points. - Customer-Centric Design
Developed tools to allow restaurant owners to create custom-branded, high-quality digital experiences for their customers
UX DESIGN & ENGINEERING TO THE NEXT LEVEL
